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Cookie Policy

This policy explains what cookies and similar technologies HM World Limited uses on hmworld.co.uk, why we use them, how long they last, and how you can manage your consent under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Last updated: May 2026.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. We also use related technologies — such as localStorage and sessionStorage — which work in a similar way. In this policy we refer to all of these collectively as “cookies”.

2. How we ask for consent

The first time you visit our site you'll see a cookie banner. Strictly necessary cookies are set automatically because the site cannot function without them. All other categories — analytics, performance and functional — are off by default and only activated if you click Accept all. If you click Essential only (or close the banner), no optional cookies are loaded.

Your choice is stored for 12 months. You can change your mind at any time using the button below.

3. Cookie categories we use

3.1 Strictly necessary (always on)

Required for the website to function. No consent is required under PECR Regulation 6(4).

  • hmworld_cookie_consent — stores your consent choice. Purpose: remember your preference and avoid showing the banner again. Type: localStorage. Retention: 12 months. First-party.

3.2 Analytics (optional — only after Accept)

Help us understand how the site is used so we can improve content and performance. Anonymised, aggregated, and never used for advertising.

  • _hmw_analytics — anonymous session identifier (no personal data, no cross-site tracking). Type: cookie. Retention: 13 months. First-party.

3.3 Functional (optional — only after Accept)

Remember non-essential preferences such as form drafts.

  • _hmw_pref — preference store. Retention: 6 months. First-party.

3.4 Marketing / advertising

We do not use marketing or advertising cookies, and we do not embed third-party advertising trackers.

4. Third-party cookies

Embedded third-party content (for example videos) may set their own cookies, governed by their respective policies. We do not load any such embeds without your prior consent.

5. Managing cookies in your browser

You can also control cookies via your browser settings:

6. Legal basis

We rely on your consent (UK GDPR Article 6(1)(a) and PECR Regulation 6) for all non-essential cookies, and on our legitimate interest in operating a secure, working website for strictly necessary cookies.

7. Updates

We may update this policy as our use of cookies evolves. The “last updated” date at the top will reflect any changes.

8. Contact

Questions about cookies or to exercise your data rights: Hmworld6@hotmail.com · +44 7910 410879.